"Marketing Ideas, Dentist Office" - Blank Paper Challenge!

Marketing ideas, dentist office - Blank Paper Challenge

Okay, it’s you and a piece of paper – an elemental, archetypal battle. Write down: “marketing ideas, dentist office”

So far, you’re winning. The paper’s not blank, at least; it says marketing ideas, dentist office.

“Marketing ideas, dentist office” – some ideas are online ideas, some offline; some traditional, some groundbreaking. Some silly – how about a giant sculpture made of dentures? No, might scare children.

Sometimes creativity needs a boost; sometimes the answer is word play; I mean, don’t they say you should work crossword puzzles to keep senility at bay? Let’s try anagrams:

“Marketing ideas, dentist office” = A Cad Ed Effete Miking Insist Rot
“Marketing ideas, dentist office” = Ed, a cad, forefeet stinking, ism it?
“Marketing ideas, dentist office” = ‘Tis inking mist a cad forefeet ed
“Marketing ideas, dentist office” = A Cad Ed Effete Oinking Trims Its
“Marketing ideas, dentist office” = Kissing a mint Ed, effete cad riot

Ideas Spawned from “Marketing ideas, dentist office” Anagrams:
Well, “inking” – how about printing out calendars on magnetic sheets and handing them out, so that every client’s refrigerator is your personal commercial?

And “kissing a mint” could lead us to offering sugar-free mints for free to advertise a “kissing kit” –electric toothbrush, tongue cleaner, whitener, waterpik.

And all that about Effete Ed – how about specifically targeting all those snobby coffee connoisseurs, reminding them that they should buy a thorough in-office whitening on a regular basis to counteract all those coffee stains?

I’m sure you get the point – in the grand battle between your brain and a blank piece of paper, don’t panic, just mix it up a little.

Cosmetic dentist marketing in a downturn economy…

Cosmetic dentist marketing in a downturn economy…

First, don’t panic. Although it is certainly true that cosmetic dentist marketing methods will differ in a down economy, it’s not all bad news.

When brainstorming your cosmetic dentist marketing, think of the term “makeover.” When people are competing for scarce jobs, they will be looking for any edge they can get. You may even consider working with other local small businesses (who are also seeking marketing ideas) to coordinate a complete Job Interview Makeover – whiter teeth, classier haircut, altered suit.

Regardless of the economy, people will keep getting married. In planning possible cosmetic dentist marketing ideas, check out bridal shows, offer discounts to brides, who are already networking among themselves; your cosmetic marketing ideas may multiply in that community, where many brides are still willing to spend money for The Day.

If business is slow, make use of the time! Cosmetic dentist marketing can be accomplished in a variety of methods, both high- and low-tech. If your receptionist isn’t busy, have her call previous customers and offer them discounts. For high tech cosmetic dentist marketing, blog, or cater to the Facebook community, create Twitter specials. Social media marketing is time-consuming, but if you’ve got employees sitting around, get them online, marketing your business.

Some small businesses will falter in bad times, but if you fine-tune your cosmetic dentist marketing methods to suit the times, your business will survive and may even prosper.

Dental Marketing Director Quiz – How to Market to Vampires:

Dental Marketing Director Quiz – How to Market to Vampires:

Vampires are all the rage in fiction nowadays, with the working premise that they are assimilating into society.

Obviously, teeth are very important to the individual vampire; those fangs are essential both to his looks and to his survival.

Challenge: Dental Marketing Director
So here’s a challenge, dental marketing director – were it true, what would you do?

First, consider your target audience – what’s important to them, where do they go for information, what are their fears, who influences them? Really focus, Mr. Dental Marketing Director, there’s a goldmine (NOT SILVER!) of clients out there.

How about billboards? The perceptive dental marketing director would likely not use marketing funds for billboards, which are most visible in daylight.

How about placards on buses and taxis? The perceptive dental marketing director would likely not use marketing funds for taxis, which are most visible in daylight.

How about direct mail? The perceptive dental marketing director would likely not use marketing funds for direct mail; most vampires operate underground, with no fixed address.

How about ads on grocery carts? The perceptive dental marketing director would likely not use marketing funds for grocery carts; vampires do not eat what can be bought at the store.

How'd you do on the challenge? The idea is to wake up your creative side, Mr. Dental Marketing Director, and dental marketing ideas will start to flow freely.

Dental Marketing Director – Do You Want To Be Allan Smithee?

Dental Marketing Director – Do You Want To Be Allan Smithee?

The Director of a movie is a reasonable place to start when pondering the role of a dental marketing director. A Director is the primary shaping force, responsible for the minutia as well as the broad creative vision.

But what about the movie director (or the dental marketing director) who loses control or who has control wrested away? In movies, the solution (for a time) was to grant directing credit to the fabulous, fictional Allen Smithee. In fact, the only surprising thing is that the industry made it all the way to 1968 before Pseudonym Boy was born.

The Dental Marketing Director and The Creative Product

To a dental marketing director, a marketing campaign is a creative product designed to influence and, if possible, entertain while influencing. But what if the marketing campaign skews into odd directions at the whim of Someone Who Must Not Be Named (boss, wife, collective focused whiny-ness of staff). What if, all of a sudden, ONLY social media is important, and seconds later, ONLY print advertising, and nanoseconds later, ONLY email campaign, ad infinitum and then some.

That’s a lot of stress to put on a dental marketing director, who is somewhat less fulsomely compensated than Spielberg but who nonetheless has a catalogue of work to uphold and defend.

The Dental Marketing Director - Way Cooler than Spielberg

Obviously, a dental marketing campaign must utilize the methods decided upon by the professional dental marketing director, who must take firm control – The Dental Marketing Director, unlike the cinematic variety, cannot take refuge in the Allen Smithee hidey-hole. Man Up, Dude.

Hey, Dental Marketing Director - How About Games?

Hey, Dental Marketing Director - How About Games?

You don't have to be a champion programmer to add a bit of flair to your dental website or blog -- here's all you do:

First, search for a flash game dealing with dentists or teeth, keeping in mind that as the dental marketing director, you're trying to improve your dental website marketing, not create controversy, so play the games all the way through to ensure there's no horrible surprise at the end that would irritate customers.

Then get the code - there will be a nice box with code in it - just copy it.

Then go to the blog -- for blogger, click Edit Html -- paste, and that's it! Now you're the technological genuis dental marketing director -- you really should ask for a raise.

Dr. Dentist - Flash Game
Add Games to your own site	More Flash Games!

Be sure to include terms like "games" "online dental game" "games about teeth" in your labels, so that it'll show up in customer searches.

Dental marketing directors know that dental marketing, like any marketing, consists of intuiting what your customer is looking for, providing it, and then making it easy for the customer to find it. And games are irresistible to kids of all ages; games lend an air of casual fun to your blog, making potential customers think your dental office must be a cool place to be, that the staff will know how to put them and their kids at ease.

Dental Practice Blogging – Boldly Going – Not!

Dental Practice Blogging – Boldly Going – Not!

We’re new at the dental practice blogging biz, and we’re not so puffed up as Captain Kirk nor so reasonably proud as Spock to think that we’re boldly going where no dental practice blog has gone before.

Lots of dental practice blogs are already online, with lots of great information: Here’s a directory of dental practice blogs: http://www.blogged.com/directory/health/dental

Starting from there, we can look at specialty blogs, like
· The Endo Blog, about endodontics: http://www.theendoblog.com/
· The Digital Dentist, specializing in technological aspects of dental practice: http://thedigitaldentist.blogspot.com/
· Dental Innovation and Library Information – from the University of Michigan –lots of great information: http://mblog.lib.umich.edu/dentlib/

Because when it’s all said and done, it’s information that people are seeking when they go online. Now, the information that we small business owners want them to be seeking is our exact business, but that’s not always, or even often, going to be the case.

Whether you’re wanting to market your dental practice, your Starfleet academy (my program automatically capitalized Starfleet – is this the 21st century, or what?) or your specialized rose fertilizer, your best bet is to provide information people are actually seeking. Our plan is to learn from the best of the dental practice blogs, putting our own charming spin on the process – live long & prosper, dental practice blog dudes!

Good News About Your Dental Website Marketing

Good News About Your Dental Website Marketing

Hey, I’ve got good news – marketing in general can seem daunting, but dental website marketing – at least, dental website marketing when it comes to your own practice, should be something of a joy.

Because you’re great at what you do, right? You’re careful in hiring good people; you’ve worked hard to create a really congenial workplace where patients feel safe and appreciated. Not to mention those thousand years in schooling and labs.

So the good news is, you don’t have to lie when it comes to your dental website marketing – don’t you ever see commercials for products and think, whoa, imagine all the souls that were sold to get there, huh?

Dental Website Marketing and Your Quality Service

You’re already way past halfway there, because having a great service to sell is most of the work. We’re going to be discussing methods of marketing your dental website, including mailers, blogs, social media, etc., plus some general online resources about dentistry.

And I bet we can find some games that relate to teeth – because any kind of online marketing, even dental website marketing, can benefit from a game or two.