Dental Marketing Director Quiz – How to Market to Vampires:

Dental Marketing Director Quiz – How to Market to Vampires:

Vampires are all the rage in fiction nowadays, with the working premise that they are assimilating into society.

Obviously, teeth are very important to the individual vampire; those fangs are essential both to his looks and to his survival.

Challenge: Dental Marketing Director
So here’s a challenge, dental marketing director – were it true, what would you do?

First, consider your target audience – what’s important to them, where do they go for information, what are their fears, who influences them? Really focus, Mr. Dental Marketing Director, there’s a goldmine (NOT SILVER!) of clients out there.

How about billboards? The perceptive dental marketing director would likely not use marketing funds for billboards, which are most visible in daylight.

How about placards on buses and taxis? The perceptive dental marketing director would likely not use marketing funds for taxis, which are most visible in daylight.

How about direct mail? The perceptive dental marketing director would likely not use marketing funds for direct mail; most vampires operate underground, with no fixed address.

How about ads on grocery carts? The perceptive dental marketing director would likely not use marketing funds for grocery carts; vampires do not eat what can be bought at the store.

How'd you do on the challenge? The idea is to wake up your creative side, Mr. Dental Marketing Director, and dental marketing ideas will start to flow freely.