Cosmetic dentist marketing in a downturn economy…
First, don’t panic. Although it is certainly true that cosmetic dentist marketing methods will differ in a down economy, it’s not all bad news.
When brainstorming your cosmetic dentist marketing, think of the term “makeover.” When people are competing for scarce jobs, they will be looking for any edge they can get. You may even consider working with other local small businesses (who are also seeking marketing ideas) to coordinate a complete Job Interview Makeover – whiter teeth, classier haircut, altered suit.
Regardless of the economy, people will keep getting married. In planning possible cosmetic dentist marketing ideas, check out bridal shows, offer discounts to brides, who are already networking among themselves; your cosmetic marketing ideas may multiply in that community, where many brides are still willing to spend money for The Day.
If business is slow, make use of the time! Cosmetic dentist marketing can be accomplished in a variety of methods, both high- and low-tech. If your receptionist isn’t busy, have her call previous customers and offer them discounts. For high tech cosmetic dentist marketing, blog, or cater to the Facebook community, create Twitter specials. Social media marketing is time-consuming, but if you’ve got employees sitting around, get them online, marketing your business.
Some small businesses will falter in bad times, but if you fine-tune your cosmetic dentist marketing methods to suit the times, your business will survive and may even prosper.
Monday, June 29, 2009
Monday, June 22, 2009
Dental Marketing Director Quiz – How to Market to Vampires:
Dental Marketing Director Quiz – How to Market to Vampires:
Vampires are all the rage in fiction nowadays, with the working premise that they are assimilating into society.
Obviously, teeth are very important to the individual vampire; those fangs are essential both to his looks and to his survival.
Challenge: Dental Marketing Director
So here’s a challenge, dental marketing director – were it true, what would you do?
First, consider your target audience – what’s important to them, where do they go for information, what are their fears, who influences them? Really focus, Mr. Dental Marketing Director, there’s a goldmine (NOT SILVER!) of clients out there.
How about billboards? The perceptive dental marketing director would likely not use marketing funds for billboards, which are most visible in daylight.
How about placards on buses and taxis? The perceptive dental marketing director would likely not use marketing funds for taxis, which are most visible in daylight.
How about direct mail? The perceptive dental marketing director would likely not use marketing funds for direct mail; most vampires operate underground, with no fixed address.
How about ads on grocery carts? The perceptive dental marketing director would likely not use marketing funds for grocery carts; vampires do not eat what can be bought at the store.
How'd you do on the challenge? The idea is to wake up your creative side, Mr. Dental Marketing Director, and dental marketing ideas will start to flow freely.
Friday, June 5, 2009
Dental Marketing Director – Do You Want To Be Allan Smithee?
Dental Marketing Director – Do You Want To Be Allan Smithee?
The Director of a movie is a reasonable place to start when pondering the role of a dental marketing director. A Director is the primary shaping force, responsible for the minutia as well as the broad creative vision.
But what about the movie director (or the dental marketing director) who loses control or who has control wrested away? In movies, the solution (for a time) was to grant directing credit to the fabulous, fictional Allen Smithee. In fact, the only surprising thing is that the industry made it all the way to 1968 before Pseudonym Boy was born.
The Dental Marketing Director and The Creative Product
To a dental marketing director, a marketing campaign is a creative product designed to influence and, if possible, entertain while influencing. But what if the marketing campaign skews into odd directions at the whim of Someone Who Must Not Be Named (boss, wife, collective focused whiny-ness of staff). What if, all of a sudden, ONLY social media is important, and seconds later, ONLY print advertising, and nanoseconds later, ONLY email campaign, ad infinitum and then some.
That’s a lot of stress to put on a dental marketing director, who is somewhat less fulsomely compensated than Spielberg but who nonetheless has a catalogue of work to uphold and defend.
The Dental Marketing Director - Way Cooler than Spielberg
Obviously, a dental marketing campaign must utilize the methods decided upon by the professional dental marketing director, who must take firm control – The Dental Marketing Director, unlike the cinematic variety, cannot take refuge in the Allen Smithee hidey-hole. Man Up, Dude.
The Director of a movie is a reasonable place to start when pondering the role of a dental marketing director. A Director is the primary shaping force, responsible for the minutia as well as the broad creative vision.
But what about the movie director (or the dental marketing director) who loses control or who has control wrested away? In movies, the solution (for a time) was to grant directing credit to the fabulous, fictional Allen Smithee. In fact, the only surprising thing is that the industry made it all the way to 1968 before Pseudonym Boy was born.
The Dental Marketing Director and The Creative Product
To a dental marketing director, a marketing campaign is a creative product designed to influence and, if possible, entertain while influencing. But what if the marketing campaign skews into odd directions at the whim of Someone Who Must Not Be Named (boss, wife, collective focused whiny-ness of staff). What if, all of a sudden, ONLY social media is important, and seconds later, ONLY print advertising, and nanoseconds later, ONLY email campaign, ad infinitum and then some.
That’s a lot of stress to put on a dental marketing director, who is somewhat less fulsomely compensated than Spielberg but who nonetheless has a catalogue of work to uphold and defend.
The Dental Marketing Director - Way Cooler than Spielberg
Obviously, a dental marketing campaign must utilize the methods decided upon by the professional dental marketing director, who must take firm control – The Dental Marketing Director, unlike the cinematic variety, cannot take refuge in the Allen Smithee hidey-hole. Man Up, Dude.
Tuesday, June 2, 2009
Hey, Dental Marketing Director - How About Games?
Hey, Dental Marketing Director - How About Games?
You don't have to be a champion programmer to add a bit of flair to your dental website or blog -- here's all you do:
First, search for a flash game dealing with dentists or teeth, keeping in mind that as the dental marketing director, you're trying to improve your dental website marketing, not create controversy, so play the games all the way through to ensure there's no horrible surprise at the end that would irritate customers.
Then get the code - there will be a nice box with code in it - just copy it.
Then go to the blog -- for blogger, click Edit Html -- paste, and that's it! Now you're the technological genuis dental marketing director -- you really should ask for a raise.
| Add Games to your own site | |
Be sure to include terms like "games" "online dental game" "games about teeth" in your labels, so that it'll show up in customer searches.
Dental marketing directors know that dental marketing, like any marketing, consists of intuiting what your customer is looking for, providing it, and then making it easy for the customer to find it. And games are irresistible to kids of all ages; games lend an air of casual fun to your blog, making potential customers think your dental office must be a cool place to be, that the staff will know how to put them and their kids at ease.
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